Coaching
Memberships, blocks and single sessions.
Three ways to train with Joey: a monthly coaching membership, a 5-session block, or a one-off single session, online or in person in Preston. Choose the option that best supports your goals.
Membership tiers
Monthly coaching, run in the app
Ongoing physique coaching built around your goal and your lifestyle. Choose the level of live contact you want; every tier runs in the app, in your language.
All coaching is priced in GBP (£). Joey coaches clients all over the world, wherever you train.
The ProFlow app is for enrolled clients. Choose your membership or coaching block, and Joey sends your login as soon as you are set up. One-off single sessions do not include app access.
Tier 1
Check-in access
Pricing on enquiry
- 1 written check-in with feedback each month
- Custom training programme and nutrition targets
- Access to the app: exclusive resources and community
- 2-month minimum commitment
Tell Joey your goal and he will confirm the right plan and what it costs. No obligation.
Tier 2
Check-in + call
Pricing on enquiry
- 1 written check-in with feedback each month
- 1 live coaching call each month
- Custom training programme and nutrition targets
- Access to the app: exclusive resources and community
- 2-month minimum commitment
Tell Joey your goal and he will confirm the right plan and what it costs. No obligation.
Tier 3
Premium support
Pricing on enquiry
- 2 written check-ins with feedback each month
- 2 live coaching calls each month
- Custom training programme and nutrition targets
- Access to the app: exclusive resources and community
- No minimum term
Tell Joey your goal and he will confirm the right plan and what it costs. No obligation.
Every tier includes app access for the month you pay for, with exclusive resources and community. Billed monthly.
Coaching block
Five sessions, online or in person
Prefer to buy your sessions outright rather than pay monthly? Choose five 1:1 coaching sessions with Joey, delivered the way that suits you.
5 Online Sessions
Coached over video
Pricing on enquiry
Five live 1:1 sessions with Joey over video, wherever in the world you are training.
- 5 live 1-to-1 coaching sessions over video
- 2 form and progress reviews included
- Up to 4 months access to the app
- Use them back to back, weekly, or at your own pace
Tell Joey your goal and he will confirm the right plan and what it costs. No obligation.
5 In Person Sessions
Coached face to face
Pricing on enquiry
Five live sessions in the gym with Joey, refining your training in real time.
- 5 live 1-to-1 coaching sessions, face to face
- 2 form and progress reviews included
- Up to 4 months access to the app
- Sessions run 60 minutes at Joey's location
Tell Joey your goal and he will confirm the right plan and what it costs. No obligation.
Both blocks include up to 4 months of app access. Add another block to extend it.
Single sessions
One session, one focus
Not ready to commit to a membership or a coaching block? Book a one-off 1:1 session with Joey, online or in person, straight into his calendar.
Single Online Session
Coached over video
Pricing on enquiry
One live 1:1 coaching session with Joey over video, wherever in the world you are training.
- 1 live 1-to-1 coaching session over video
- 40 minutes with Joey
- Feedback you can act on the same day
- App access not included
Online booking with Joey opens shortly. Tap to enquire and he will get you a slot.
Single In Person Session
Coached face to face
Pricing on enquiry
One live 1:1 session in the gym with Joey, refining your training in real time.
- 1 live 1-to-1 coaching session, face to face
- 60 minutes at Joey's location
- Hands-on coaching on your technique
- App access not included
Online booking with Joey opens shortly. Tap to enquire and he will get you a slot.
One-off single sessions do not include app access. Online sessions run 40 minutes; in person sessions run 60 minutes.
In person
Train with Joey in Preston
Prefer to train in person? Joey runs 1:1 sessions in Preston, Lancashire, then keeps building with you in the app. Tell him when you can train and he will fit you in around your schedule.
Where Joey coaches in person
Preston
Joey's home base
In-person sessions run 60 minutes. Availability depends on Joey's calendar.
Memberships vs blocks
Which option is right for you?
Both run in the app and cover every goal. The difference is how you pay and how quickly you use your sessions.
Membership tiers
Pros
- Affordable monthly payments
- Ongoing monthly support
- Consistent structure and guidance
- Great for building routine and long-term progress
- Upgrade at any time
Cons
- Limited number of live calls per month
- Less flexibility in how quickly you use sessions
- Reviews limited to what your tier includes
5-Session Blocks
Pros
- More flexibility: book sessions back-to-back or at your pace
- More sessions upfront
- 2 form and progress reviews included
- Up to 4 months app access regardless of usage speed
- Can stack blocks together to extend access
Cons
- Higher upfront cost
- Sessions must be used within 4 months
- Less structured monthly check-ins
Key notes
- Tier 1 and Tier 2 need a 2-month minimum commitment; Tier 3 has no minimum term
- You can upgrade your tier at any time
- Every membership and coaching block includes app access with exclusive resources and community; one-off single sessions do not
Best for
Memberships
Great if you want consistent, monthly support and prefer a lower monthly spend.
Coaching block
Ideal if you want more sessions upfront and longer guaranteed access, online or in person.
Not sure?
Start with a tier and upgrade, or switch to a block anytime.
All coaching is priced in GBP. If you buy online you have a 14-day right to cancel: see the Cancellation and refunds section of our Terms of Use.
The proof
Real clients, real results
Every photo is a ProFlow client, coached by Joey himself. No stock images, no paid models, no borrowed physiques.
See the results
Before you commit
The questions people ask first
How do I pay?
Send Joey an enquiry with the plan you want. He confirms the price and sets you up personally. Secure card checkout is coming to the site shortly, and this page will show it the moment it is live.
Why is there no price on the page?
Because we would rather show you nothing than show you the wrong number. Joey's rates go on this page the moment they are confirmed. Ask him and he will tell you exactly what your plan costs.
What happens after I enquire?
Joey reads every enquiry himself and usually replies within one working day. He will ask about your goal, your training history and your schedule, then recommend the plan that genuinely fits.
Do I have to be in Preston?
No. Most clients are coached entirely online, anywhere in the world. In person 1:1 sessions run in Preston, Lancashire, for the people who want them.
Can I change or cancel?
Yes. Memberships are billed monthly, and Tier 3 has no minimum term. If you buy online you also have a 14-day right to cancel: see our Terms of Use.
Am I too much of a beginner?
There is no such thing. Joey coaches complete beginners and IFBB competitors, and your plan is built around where you actually are, not where you think you should be.
Ready to start?
Pick the membership or coaching block that fits, tell Joey your goal, and he will get you started.