Coaching
Two coaches, one way of working.
Coaching runs the same way whoever you work with: your plan, your targets and your check-ins in the app, adjusted as you go. Pick the coach who fits where you are, and pay monthly or three months at a time.
Coaching with Joey
Available nowCoaching with Joey Farrell
Joey is an IFBB Pro and coaches at the top of the sport. Work with him directly, at any level, from your first proper training block to contest condition.
Monthly
£250/month
£250 a month, month to month. You can stop whenever you like.
Start monthly£250/monthSecure card checkout, handled by Stripe. Your app login follows as soon as you are set up.
Three months up front
£600/3 months
£600 for three months, which works out at £200 a month. Renews every three months until you tell Joey to stop.
Start three months£600/3 monthsSecure card checkout, handled by Stripe. Your app login follows as soon as you are set up.
What coaching includes
- Custom training programme built around your goal
- Nutrition targets set and adjusted as you progress
- Full access to the ProFlow Physiques app throughout
- Coached by Joey Farrell himself, start to finish
Coaching with Hannah
Introductory placesCoaching with Hannah
Hannah Metcalfe is our deputy coach, for lifestyle clients and for first time competitors. The same coaching, the same app, with someone whose focus is getting you started properly and keeping it sustainable.
Monthly
£150/month£175 normally £175
£150 a month for the first ten clients, then £175. Month to month, and you can stop whenever you like.
Start monthly£150/monthSecure card checkout, handled by Stripe. Your app login follows as soon as you are set up.
Three months up front
£350/3 months£450 normally £450
£350 for three months for the first ten clients, then £450. That is £116 a month while the introductory places last. Renews every three months until you tell Hannah to stop.
Start three months£350/3 monthsSecure card checkout, handled by Stripe. Your app login follows as soon as you are set up.
What coaching includes
- Custom training programme built around your goal
- Nutrition targets set and adjusted as you progress
- Full access to the ProFlow Physiques app throughout
- Coached by Hannah Metcalfe, our lifestyle and first time competitor coach
Where Joey is
Based in Preston, coaching worldwide
Joey coaches out of Preston, Lancashire, and his clients train everywhere: the coaching runs in the app, so where you are makes no difference to what you get. If you are local and want to talk about training with him in person, ask him.
Joey's base
Preston
Lancashire, United Kingdom
Coaching itself is delivered online, wherever you are in the world.
The proof
Real clients, real results
Every photograph is a ProFlow client, at the start and further down the road.
See the resultsBefore you commit
The questions people ask first
How do I pay?
By card, on this page. Choose your coach and whether you are paying monthly or three months up front, and Stripe handles the checkout. Your coach sets you up and sends your app login as soon as it comes through.
Is there a cheaper plan?
There are no thin versions, no. Each coach runs the same coaching, and the only choice is whether you pay monthly or three months at a time. If the price is the problem, say so and we will be straight with you about whether now is the right time.
What do I actually get?
Your coach builds your training programme and your nutrition targets around your goal, then adjusts them as you go through your check-ins, all in the app. What they run with you depends on where you are starting from and what you are chasing.
Can I change or cancel?
Only if you choose it. Monthly runs month to month and stops whenever you say so. Three months up front renews every three months until you cancel. Buying online also gives you a 14 day right to cancel: see our Terms of Use.
Do I have to be in Preston?
No. Coaching runs in the app, so our clients train all over the world. Joey is based in Preston, Lancashire, if you happen to be local.
Am I too much of a beginner?
There is no such thing. We coach complete beginners and IFBB competitors, and your plan is built around where you actually are, not where you think you ought to be.
Ready to start?
Two coaches, from £150 a month, and your plan built around you. Start today, or ask anything first.

