Joey Farrell, IFBB Pro and founder of ProFlow Physiques, posing under hard stage lighting against a dark backdrop.

The ProFlow Effect

Online physique coaching, built around you

Coached one to one by Joey Farrell, IFBB Pro, or by Hannah Metcalfe. Your training, your nutrition and your check-ins in one app, rebuilt around you week by week.

Explore coachingSee the results
500Clients Coached
20Countries Reached
10Years Coaching
Joey Farrell, on the left, with his client Jarrod in a gym lit by hexagonal lights.
Jarrod, coached by Joey.

The standard

Pro level, from day one

Joey earned his IFBB Pro card on stage, and coaches at the very top of the sport. He has taken clients from a first training block through to elite level results, and he writes every plan himself.

Joey Farrell, IFBB Pro

The app

Your Entire Coaching Journey, In One App

Everything your coaching needs, in one place. Your programme with technique videos, your nutrition targets, your progress photos and body metrics, your weekly check-ins, and a direct line to your coach, from wherever you happen to be training.

  • Custom training programmes with video technique guides
  • Personalised nutrition targets
  • Weekly check-ins and coach feedback
  • Progress photos and body metrics tracking
  • Direct coach-to-client messaging
  • Available across mobile, tablet and desktop, in multiple languages
Get it onGoogle PlayOpen the app

The app is for enrolled clients. Your coach sends your login as soon as your coaching is set up.

The ProFlow Physiques app on a phone, showing the client sign-in screen over a photo of Joey Farrell.

A real screen from the live app. Past the sign in it is your programme, your check-ins and your messages.

How to join

Getting started takes three simple steps

Four steps, and none of them take long. Pick your coach, pay, fill in your onboarding, and your first programme is waiting in the app.

  1. Start full coaching

    Pick your coach and whether you pay monthly or three months at a time, then buy it on the coaching page by card. Whoever you choose coaches you themselves, start to finish.

  2. Get your app login

    Your coach sets you up as soon as your payment comes through and sends your invitation to the app. Accept it, create your password, and you are in.

  3. Start your journey

    Complete your onboarding so your coach can build your plan around your goal, then start following your programme, logging sessions, submitting check-ins and watching the numbers move.

Not sure it is right for you? Ask before you start. We would rather you asked.

Meet your coachesSee full coaching
Hannah Metcalfe, ProFlow Physiques deputy coach, walking through a competition venue and smiling at the camera
Joey Farrell handing Hannah Metcalfe a medal outside a competition venue
Hannah Metcalfe holding a physique pose outdoors, photographed against a brick wall

The proof

Real clients, real transformations

Where they started, and where the coaching took them. Some ended up on stage. Every photograph is a real client of ours.

See the results
A ProFlow Physiques client before and after coaching, shown in a ProFlow before and after frame: standing in a hallway at the start on the left, and on the right visibly leaner with far more definition through the chest, arms and midsection.
A ProFlow Physiques client in a competition bikini, medal round the neck, standing with coach Joey Farrell in the foyer of a competition venue.
A ProFlow Physiques client before and after coaching: standing in a gym in a training bikini on the left, and on the right on a competition stage in a competition bikini, holding a medal.
A ProFlow Physiques client before and after coaching, heavily tattooed: at home at the start on the left, and on the right much leaner with a clearly defined midsection and shoulders.
A ProFlow Physiques client alone on a competition stage under the lights, holding a front double biceps pose in front of a championship backdrop.
A ProFlow Physiques client before and after coaching: in a bikini at the start on the left, and on the right in a competition bikini, leaner and visibly more muscular through the shoulders, back and legs.
A ProFlow Physiques client in competition trunks standing with coach Joey Farrell against a dark backdrop at a show, competitor number still on the trunks.
A ProFlow Physiques client alone on a competition stage, holding a side pose in front of a championship backdrop, medal round the neck.
A ProFlow Physiques client before and after coaching: standing at home before starting on the left, and on the right visibly leaner with much more definition across the shoulders, arms and midsection.
A ProFlow Physiques client before and after coaching: outdoors in a hooded sweatshirt at the start on the left, and on the right on a competition stage in trunks, holding a front double biceps pose.
A ProFlow Physiques client before and after coaching, photographed in a mirror in both: at the start on the left, and on the right visibly leaner through the waist and midsection.
A ProFlow Physiques client before and after coaching, photographed against a dark background in both: at the start on the left, and on the right leaner with far more definition through the chest, arms and legs.

These are ProFlow clients, at the start and further down the road. There are a lot more of them on the results page.

See every client photo

Your coaches

Every client, coached personally

Joey coaches at the top of the sport, and Hannah coaches lifestyle clients and first time competitors. Whichever of them you work with, they coach you themselves, start to finish.

Joey Farrell

IFBB Pro

Joey Farrell

Founder and Head Coach

Hannah Metcalfe

Deputy Coach

Hannah Metcalfe

Lifestyle and first time competitor coach

Meet your coaches→
Joey Farrell

Follow the journey

Joey Farrell

@joeyfarrell_ifbbproIFBB Pro

See the results Follow on Instagram

Ways to train

Monthly, or three months up front

The same coaching either way: your programme, your nutrition and your check-ins built around your goal in the app. Pay monthly and stop whenever you like, or take three months up front and pay less for it.

From £150 a month with Hannah, or £250 a month with Joey. Three months up front costs less again.

See coaching optionsAlready a member? Log in

FAQs

Good to know

Is experience needed?

Not at all. We coach complete beginners through to advanced lifters. Tell us where you are starting from and your plan gets built around that.

What kind of goals do you coach?

Every physique goal: fat loss, lean muscle, glutes and legs, body recomposition, strength and size, and contest prep for anyone who wants to compete. They are not separate products. Your coach decides what to run with you once they know your goal.

Do I need to be near Joey?

No. Coaching runs fully online through the app, so our clients train all over the world. Joey is based in Preston, Lancashire.

What is included in the app?

Your training programme, your nutrition targets, your check-ins, your progress tracking and direct messaging with your coach, plus the resources and the community. Coaching includes all of it.

How does payment work?

By card, on the coaching page. Choose your coach and whether you are paying monthly or three months up front, and Stripe takes it from there. Your app login follows as soon as your coach has you set up.

How long am I committing for?

Only if you want one. Monthly runs month to month and you can stop whenever you like. Three months up front renews every three months until you cancel. Buying online also gives you a 14 day right to cancel: see our Terms of Use.

Ready to feel the difference?

Pick the coach and the plan that fit where you are, or ask first and we will tell you straight.

Explore coachingTalk to Joey