Your coaches
Coached by specialists
ProFlow Physiques is Joey Farrell, joined by Hannah, our deputy coach for lifestyle clients and first time competitors. Whoever you work with coaches you themselves, at every level, towards your best physique.
The story
Great coaching is the difference between a plan and a transformation
ProFlow Physiques is the home of professional flow: premium online coaching that builds a physique properly. Anyone can hand you a workout, but a real transformation comes from a plan that adapts to you week after week, and a coach who holds you to it.
Joey coaches at the very top of the sport and has guided clients from their very first training block through to elite-level results. That same eye for detail goes into every plan that leaves ProFlow, whatever your starting point.
- 500
- Clients Coached
- 20
- Countries Reached
- 10
- Years Coaching
Trusted at every level
Joey works with advanced lifters and complete beginners alike, and welcomes first-timers with the very same care.
Joey earning his IFBB pro card on stage. He writes every plan for his own clients himself.
Meet your coaches
Your coaches
Two coaches, and you work with one of them from start to finish, so nothing about your plan is lost in a handover.
Joey Farrell
Founder and Head Coach
Joey is an IFBB Pro and a lifelong lifter who founded ProFlow Physiques to coach people the way he wishes he had been coached: properly, and personally. He works with every level, from first-timers to advanced athletes chasing their best-ever condition, helping them train with intent, sharpen their technique and build a physique that holds up. Every plan is his own, and it adapts as you progress.
Specialises in
Fat loss, lean muscle, body recomposition, strength and size, contest prep
Hannah Metcalfe
Lifestyle and first time competitor coach
Hannah Metcalfe is ProFlow's deputy coach, for lifestyle clients and for first time competitors. She runs the same coaching as Joey, in the same app, with the same check-ins.
Specialises in
Lifestyle clients, first time competitors
Off the stage and on it
Joey himself
The other side of the coaching: Joey's own training and his own competing. Tap any one to see the original post.
Train with the right specialist
Find the plan that fits your goal, or ask us where to start.